Wednesday, 19 July 2017

How Far up the Adoption Curve for Domestic DSR are we?

There are around 30 million electricity consumers in UK and as many of them as possible need to be shifting their time-of-use away from peaks if we are to avoid an extremely costly upgrade of the distribution system , as well as a ramped-up rollout of nuclear at £8,000/kW and rising.
That's the challenge. But how many are already doing so?

There are in UK around

  • 800,000 solar PV installation owners or tenants, most of whom take advantage of "free" electricity when the sun shines
  • 1.7 million storage heating installations, on economy 7 tariffs, using night-time electricity.
  • 0.1 million heat pumps, many of which are on smart connections
  • A few hundred thousand people like you and I who know that DSR is a good idea

So around 10% of domestic users, 3 million, have some awareness of the value of time-shifting, and most are at least taking some action where it is to their financial benefit.



So we are  at the end of the early adoption phase for awareness - the 10% of innovators and early adopters needed to get a technology off the ground.

Of course awareness and appropriate action are not the same thing, but awareness is a necessary precursor to action. 

Let's keep pumping the message out!

I am, are you?